
1990 – Michael Bloomberg starts Bloomberg Business News. The name later changes to Bloomberg News.
1990 – Washington Post reporters win Pulitzer Prize for their investigation into Securities and Exchange Commission and how it regulates Wall Street.
1991 – CNBC buys out Financial News Network.
1991 – The Wall Street Journal wins a Pulitzer Prize for examining the human impact of the leverage buyout of Safeway Stores Inc.

June 1991 – Sylvia Porter dies.
1992 – Wall Street Journal parent Dow Jones and magazine publisher Hearst Corp. begin publishing personal finance magazine Smart Money. Mutual fund company Fidelity Investments starts Worth magazine.
1994 – Marketwatch.com starts posting business news online.
1994 – John Hancock Awards for Excellence in business journalism are discontinued after 27 years.
1995 – CNNfn launches.
1995 –The Wall Street Journal launches WSJ.com. It increasingly becomes the home of breaking news by Journal reporters.
October 1995 – BusinessWeek publishes a story called "The Bankers Trust Tapes" that detail the inner workings of how Bankers Trust sold complex financial instruments known as derivatives to corporate clients. A federal judge prevents the magazine from publishing the story for three weeks after Proctor & Gamble sues Bankers Trust for fraud. A federal appeals court declares the judge's order unconstitutional.

1997 – The Wall Street Journal wins a Pulitzer Prize for its examination of the business aspects of the war on AIDS.
June 1998 – Financial World ceases publication.
1999 – The Oregonian wins a Pulitzer Prize for its coverage of how the Asian economic crisis is affecting a local company that exports frozen French fries.